Expert Financial Strategies Tailored for Professionals, Practice Owners, and High-Achieving Individuals
At KeyArx, we leverage over 34 years of expertise developed for the rigorous financial demands of medical professionals, expanding our sophisticated financial solutions to business owners, affluent individuals, and families who require tailored wealth management and risk mitigation strategies.
Dr. M - Age 52
Original
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Death Benefit
Cash Value
Premium to 65
Income 65-99
Increase % to Income
LTC Access
Mr. G, Age 50
Original
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Death Benefit
Cash Value
Premium to 65
Income 65-99
Increase % to Income
LTC Access
Dr. O, Age 63
Original
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Death Benefit
Cash Value
Premium to 65
Income 65-99
Increase % to Income
LTC Access

Expertise & Authority
What Makes KeyArx Different as a General Agent?
KeyArx distinguishes itself as a general agent through our unique, commissionless, provider-direct insurance model, a rare approach within the industry. Unlike traditional agents, our structure significantly reduces conflicts of interest and ensures substantial cost savings for our clients. By eliminating the middleman, we offer enhanced coverages at notably lower premiums, directly benefiting our clients’ bottom lines. Furthermore, our deep specialization in healthcare financial services has positioned us as a “one-stop-shop” specifically tailored to address complex professional and personal financial scenarios.
Why Choose KeyArx?
Deep Expertise, Exceptional Results
Founded by Paul Cella, recognized nationally for his financial planning and specialized insurance expertise, KeyArx leverages extensive experience and innovative solutions initially honed in the demanding healthcare sector.
Client-Centric, Consultative Approach
We don't offer cookie-cutter solutions. We understand your unique goals and craft tailored financial strategies that deliver tangible, lasting results.
Proven Cost Efficiency & Enhanced Value
Benefit from our commissionless, provider-direct model delivering significant savings—like a demonstrated annual savings exceeding $45,000 for a medical practice.
Efficient Implementation
We respect your time. Our streamlined processes ensure minimal disruption, maximizing your financial outcomes efficiently.

The KeyArx Group | The Power of Strategic Partnerships
With over 30 years of experience serving healthcare professionals, we understand the unique retirement planning challenges physicians, surgeons, and medical specialists face. Our deep industry knowledge enables us to design retirement solutions that address both the financial and emotional aspects of transitioning from a demanding healthcare
Additional Insurance Solutions
Provider-Direct Insurance Solutions
Life Insurance Policy Evaluation
Risk Mitigation Strategies in Healthcare
Advanced Insurance Solutions
Risk Mitigation & Asset Protection
Comprehensive Retirement Planning
Retirement Planning for Healthcare Professionals
Begin Securing Your Financial Future Today
Take control of your financial journey with KeyArx’s specialized expertise and innovative strategies, custom-crafted for your peace of mind.

Who We Server
Comprehensive Financial Guidance for Specialized Needs
Medical Professionals & Practices
Specialized solutions such as "own-occupation" disability insurance, optimized retirement planning addressing the "training gap" in savings, and tailored practice management strategies.
Small Business Owners
Protect your business with customized financial solutions, including key person insurance, tailored succession planning, and bespoke employee benefit programs.
Professionals & Families
Enjoy secure, tax-efficient "pension-like" retirement income, comprehensive wealth preservation strategies, and legacy planning that addresses complex financial circumstances effectively and discretely.
The KeyArx Team
Meet The Team
Led by Founder Paul Cella, who brings 34 years of experience in delivering expert financial and insurance solutions.

Paul Cella
CEO | Founder

Anthony Libecci
Director of Ancillary Benefits

Anthony Libecci
Director of Ancillary Benefits
In 2020, he launched a new company called BENEMONT - a worksite benefits brokerage - to better address and customize corporate packages for companies in the continental US. The areas he specializes in are Pricing, Policy Design and Implementation.
Anthony lives in Holmdel, N.J. with his wife Lauren, and their children: Anthony Jr. (6 yr. old), Leo (4), Amelia (1), along with their newest addition, a dog named Corona (at 1 year of age).
- Email:<a href="mailto:"></a>

Dustin Beekman
Director of Executive Benefits

Dustin Beekman
Director of Executive Benefits
- Email:<a href="mailto:"></a>